The Journal
Planning notes from behind the cart.
Short, practical guides for anyone booking coffee for an event.
Planning guide · 3 min read
Coffee Cart vs. Coffee Station: Which Is Right for Your Event?
A self-serve coffee station keeps people going. A barista-run coffee cart becomes part of the event. How to choose, and what to ask before you book.
Brand activations · 4 min read
How to Plan a Coffee Bar for a Brand Activation
A branded coffee cart is often the most photographed thing at a launch. How to plan one, from branding and menu to space, timing and tracking results.
Corporate · 3 min read
Office Coffee Programs: How Recurring Coffee Catering Works
How a weekly or monthly barista program in the office works, how it’s priced and how to make it run smoothly.
Weddings & celebrations · 3 min read
Wedding Coffee Bar Ideas: Signature Lattes for Your Guests
Ideas for adding a coffee bar to your wedding: when to serve, naming signature drinks, options for non-coffee drinkers and what to ask before you book.
Planning guide · 3 min read
How Much Coffee Do You Need for an Event? A Planner’s Guide
How to think about drinks, baristas and carts for your guest count and service hours, and what changes the math.